Marketing campaigns are easy to set up and get started with Stampede, this allows you to target customers reaching a certain criterion, additionally, you can send out one-time marketing campaigns or configure them to be automated sending out to customers whenever they reach the set criteria!
Select Marketing on the left-hand side.
At the top, select Email to open the email campaign screen. Here you will be able to see all of your email marketing campaigns.
To create your marketing campaign, click on the plus sign on the top right.
Once you have done that, click on an existing template to create your campaign. If you haven’t created a template, please follow this guide to create a template. Create a campaign name and enter the email subject for your marketing campaign. When you have entered all the information for your campaign click on Create.
Select a segment that you would like to send your marketing campaign for. If you haven’t created your custom segment, please look over this guide to set one up. If you would like the campaign to trigger on an automated basis when customers meet these criteria, turn the Automation switch on.
Enter a spend per head amount.
Spend-per-head is calculated using WiFi returns to your physical venue. So if you place in £20, when a customer comes back; you will see an addition of £20 to your campaign return estimate.
This contributes to your ROI (return on investment) which you can view on the main Marketing page. Treat this as how much you expect each person to spend when they come back to your Venue for that campaign.
Once you have entered a spend per head amount click on Continue.
Within the message step, you will have the opportunity to review your email template and make any necessary changes to your template. You can also click on Send Preview to view how the email will look to the customer. Once you are happy with that, click on Continue.
In the last step, you will have the opportunity to look over all the settings and ensure that your marketing campaign is set up correctly. Once you are happy with everything you can click on Send and that will send out your marketing campaign.