The article provides a comprehensive guide on using the reporting page for customer retargeting through automatic segmentation. It explains how to access the Reports tab, navigate to the Email section, and utilise features like Date Range and Report Summary to generate email reports. The Conversion Funnel section details metrics such as Sent, Opened, Clicked, and Returned, while the Returned to Venue section offers insights on customer return visits and ROI. Additionally, the All Sending Data section covers metrics on email delivery, interactions, and issues like bounces and unsubscribes, ensuring GDPR compliance.
Below, you'll find a detailed overview of the features on the reporting page and how you can utilise this page to retarget customers using automatic segmentation.
Start by navigating to the Reports tab.
- Next, scroll down to the Marketing section and select Email.
Here are the details of the Email Report:
Date Range - This feature allows you to customise your report for specific time frames, from years to months to days.
Report Summary - The Email Report Summary is prominently displayed on your page, showing your generated report, the number of campaigns your organisation sent, and the ROI from those campaigns, along with the last update date.
Conversion Funnel
The conversion funnel provides a summary of the sending process.
- Sent - The number of unique customers who received a campaign.
- Opened - The number of unique customers who opened a campaign.
- Clicked - The number of unique customers who clicked on a link in the campaign.
- Returned - The number of unique customers who returned after receiving a campaign
Returned to Venue
This section provides insights related to returns triggered by email campaigns.
- Return Visit ROI - The ROI generated from return customers who received an email campaign.
- Unique Return Visits - The number of times a unique customer returned to the venue after receiving an email campaign.
- Return Visits - The total number of times customers returned to the venue following an email campaign.
All Sending Data
- This section encompasses all data related to sending, receiving, interactions, and any failed sends.
- Sent - The number of emails sent to your target audience.
- Delivered - The number of emails successfully delivered to your target audience.
- Unique Opens - The total number of times an email campaign was opened by a unique user.
- Opens - The total number of times an email campaign was opened.
- Unique Clicks - The total number of times a link was clicked by a unique user.
- Clicks - The total number of times a link in the email was clicked.
- Bounced - This refers to users whose email addresses were blocked. A soft bounce means the system will attempt to resend later, often due to a full inbox or temporary service issues. A hard bounce indicates the sending domain is marked as spam, the email address has been deleted, or the address is incorrect. In such cases, the system will add the user to the suppression list and will not attempt to contact them again.
Unsubscribed - This refers to users who opted out via the link at the bottom of the campaign (this link is necessary for GDPR compliance).