How to Add Vouchers to Your Email Marketing Campaign – Stampede AI

The article outlines a step-by-step guide for adding vouchers to an email marketing campaign. It involves selecting the marketing option, creating a campaign using templates, enabling vouchers, and choosing a segment for distribution. Users can automate the campaign, set a spend-per-head amount, and insert voucher codes or QR images into the template. The process concludes with sending a preview and scheduling the campaign for immediate or later delivery. The guide includes links for creating templates and redeeming vouchers, ensuring a comprehensive setup for effective marketing.

Adding a voucher for your marketing campaign is quite straightforward; all you need to do is include a QR code and a unique code in your email marketing campaign. The steps below will guide you through the process.

Select Marketing from the menu.
Under Campaigns, choose Email.
To start creating your marketing campaign, click on the create button.
After that, you can select an existing or recommended template to build your campaign. If you need to create a unique template, please refer to this guide. Create a campaign name and enter the email subject for your marketing campaign. Then, at the bottom of the popup, select Enable Vouchers and choose your voucher code from the drop-down menu.
Once you're satisfied with the initial setup, click on Create.
Select a segment to send your marketing campaign to. If you haven't created a custom segment yet, please take a look at this guide for assistance. If you'd like the campaign to be triggered automatically when customers meet specific criteria, simply turn on the automation switch.
Enter a spend-per-head amount.

This is calculated using WiFi returns to your physical venue. For example, if you input £20, when a customer returns, you'll see an additional £20 added to your campaign return estimate.

After entering the spend-per-head amount, click on Continue.
Complete your marketing template and click on the section where you'd like to add the voucher QR code. Just a quick note, this needs to be a text box.
Once you've clicked on the section, click on the "Merge Tags" button at the bottom right.
A drop-down will appear for the voucher code merge tag.

Voucher Code: This is a unique code automatically generated for each email, consisting of various characters that the server can use to redeem the voucher.

Voucher QR Image (Recommended): This is a compressed version of the voucher code in a single QR code. We recommend this option as it reduces the chances of errors when entering the code manually.

For best practice, it's a good idea to include both in case the QR code cannot be scanned by the server. Here's an example of how this will look.
Once you've finished setting up your campaign, you can send yourself a preview to see how it will look. Just keep in mind that the QR code won't appear in the preview, as it's not a live email. When you're ready, click on Continue.
In the preview screen, confirm that you're happy with the campaign and click on Continue.
Choose when you would like to send your campaign.

Send Now: This option will send your campaign to your segment immediately.

Send Later: You can choose a specific time to send your campaign to your segment.

Once you've made your choice, click on ‘Send!’
Congratulations, you've now created a marketing campaign that includes unique voucher codes. Click here to learn how to redeem customer vouchers.

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