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How Do I Create a Web Form?

Bianca Schwartz
Updated

In this article, you’ll learn how to create a sign-up form in Stampede that you can use on your website to collect customer details for newsletters, offers, or general enquiries. Whether you call it a web form, sign-up form, or newsletter form – they all work the same way.

Stampede’s new form setup makes it even easier to create and manage forms with a cleaner layout and faster workflows.

 

1. Navigate to the Sign-Up Form Section

From the left-hand menu, click on Marketing. 

 

Then, under Front of house / Website, select Forms.

 

2. Create or Edit a Sign-Up Form

Choose an existing form from the list or click the Create New Form icon to create a new one.

 

 

3. Create or Edit a Sign-Up Form

  • Choose an existing form from the list or click + Create Form to start a new one.
  • The updated layout is divided into helpful sections:
  • Basic Information – Set your Form Name, Summary Message (optional), Submit Button Text, and Linked Venues.
  • Tags – Add or create tags to help segment your customers.
  • Appearance & Branding – Customise form branding using your brand kit.
  • Form Questions – Add fields like Email, First Name, Last Name.
  • Advanced Options – Configure your opt-in checkbox, redirect URL, and more.
  • When you’re finished, click Save Form at the bottom of the screen.

 

 

3. Add Custom Questions and Share the Form

After your form is created, you'll be given two options to place the form on your website or link to it directly:

‼️Please note this is an example only

  1. Standalone URL – Use this link in buttons or menus on your website:
    https://forms.stampede.ai/220f16fb-dac9-416a-b1e9-e0c0a9ac151c
  2. Website Snippet – Use this to embed the form directly into a webpage:
    <script src="https://assets.stampede.ai/js/iframeResizer.min.js"></script>
<iframe src="https://forms.stampede.ai/220f16fb-dac9-416a-b1e9-e0c0a9ac151c"
      title="forms-page"  
      style="border:0px #ffffff none;"
      height="450px" 
      name="form-embed"
      scrolling="no"
      frameborder="0"
      width="100%"
      allowfullscreen
      id="stampede-form-widget"
      onload="iFrameResize({ log: true, inPageLinks: true,  heightCalculationMethod: 'bodyScroll' }, '#stampede-form-widget')"
></iframe>

Just copy and paste the code where needed or use the link for a quick standalone form.

 

 

Pro Tips: Creating an Effective Sign-Up Form

  • Keep it short and simple – Ask for only what you need to maximise completions.
  • Use branded language – Customise button text to match your tone, like “Join the Club” or “Get Offers”.
  • Tag wisely – Tags make it easier to segment your audience later.
  • One form per venue – Perfect for multi-location operators.
  • Opt-in and T&Cs – Show these to stay GDPR compliant and build trust.
  • Redirect URL – Guide customers to a thank you page or offer after signing up.