The guide details how businesses can leverage the Loyalty Dashboard to monitor customer interactions and enhance their loyalty programs using real data. It outlines steps to track customer sign-ups, points, and reward redemptions, providing insights into popular rewards and customer preferences. By analysing customer behaviour over time, businesses can adjust their rewards catalog to better align with customer interests, thereby encouraging repeat visits and increased engagement. The dashboard aids in understanding loyalty trends and making data-driven decisions to optimise the program.
This guide offers a helpful overview of how businesses can utilise the Loyalty Dashboard to monitor customer interactions, gather useful insights, and enhance their loyalty programme using real data.
How to Track Customer Interactions
- Access the Loyalty Dashboard
- In the Stampede dashboard, head over to the Loyalty section, where you’ll find the Loyalty Dashboard. This is where you can keep an eye on customer interactions and the activity of your loyalty programme.
- Monitor Customer Sign-Ups and Points
- Check how many customers have joined your loyalty programme, how many points each customer has accumulated, and which actions led to point allocation (e.g., bookings, reviews, Wi-Fi usage).
- Analyse Reward Redemptions
- Keep an eye on which rewards are being redeemed most frequently. This information helps you identify the rewards your customers love, guiding you on how to adjust your rewards catalogue.
How to Gain Insights and Optimise the Programme
- Analyse Popular Rewards and Customer Preferences
- Utilise the dashboard to see which rewards are being redeemed the most. Understanding customer preferences will enable you to tailor your rewards catalogue to better align with their interests, encouraging repeat visits and engagement.
- Track Customer Behaviour Over Time
- The dashboard allows you to observe customer activity over time, offering insights into loyalty trends. This information helps you understand which customers are returning, what rewards they enjoy, and how often they engage with the programme.
- Adjust the Rewards Catalogue Based on Insights
- Leverage the data collected from the dashboard to make informed decisions about your rewards catalogue. If certain rewards aren’t being redeemed, think about replacing them with more popular options or creating seasonal promotions to encourage engagement.