In this article, you’ll get a clear overview of how the Stampede and Klaviyo integration works, what it enables you to do, and what happens behind the scenes to keep everything running smoothly. Whether you're new to Klaviyo or looking to understand the value of this connection, we've got you covered.
What Is This Integration For?
The Stampede x Klaviyo integration is designed to help you get more out of your customer data. By automatically pushing Wi-Fi sign-up data into Klaviyo, you can:
- Build detailed customer segments based on behaviour and location
- Send automated, personalised marketing emails
- Track engagement and trends over time
This gives you a more complete picture of your customer base and makes your marketing more effective.
How It Works – From Stampede’s Side
Here’s a step-by-step look at what happens on the Stampede end before anything reaches Klaviyo:
1. Email Collection & Opt-In
- When customers log in to your Wi-Fi, they enter their email address.
- If Email Validation is switched on, they’ll get a quick verification email before they’re added to your list.
- Marketing consent is collected during the login process customers must opt in before accessing the internet.
- Only valid, opted-in email addresses are sent to Klaviyo. This keeps your lists clean and compliant.
2. Redirecting to Your Website
- After connecting, customers can be redirected to your website or a landing page.
- This can be used to trigger Klaviyo web tracking or make use of UTM-tagged links for campaign tracking and analytics.
Integration Setup & Permissions
3. Scope Permissions
When connecting Klaviyo with Stampede, you'll be asked to grant certain API scopes. These are necessary for Stampede to:
- Create or update customer profiles in Klaviyo
- Add users to specific Klaviyo lists
- Send custom properties (like venue names, signup sources, etc.)
It’s a one-time setup that enables a seamless data flow going forward.
What Data Is Sent to Klaviyo?
When a customer connects to Wi-Fi and opts in, Stampede sends a variety of data points to Klaviyo to help you build rich customer profiles. Here's an overview of what’s included:
| Field | What It Represents |
|---|---|
$phone_number_region | Region based on the customer’s phone number (e.g. GB for the UK) |
created_at | Timestamp of when the profile was created in the system |
last_interacted_at | The most recent interaction timestamp |
oauth_client_id | Unique ID for the authorised Klaviyo API connection |
organization_id | Unique ID for the Stampede client/venue |
profile_id | Internal Stampede profile ID for the customer |
serial | Device or session serial identifier |
stampede_id | Unique Stampede ID assigned to the customer |
verified | Boolean (true/false) indicating whether the email address has been verified |
verified_id | Unique ID related to email verification flow |
This data helps you build accurate, compliant, and segmented customer lists in Klaviyo, ensuring each email campaign is targeted and effective.