The DICE integration with Stampede allows you to automate marketing journeys using customer ticket purchase data. This integration is ideal for event-based businesses that want to send timely, personalised communications based on ticket sales.
⚠️ This is a one-way integration. Stampede receives data from DICE but does not send data back.
How the Integration Works
When a ticket is purchased through DICE, customer and transaction data is sent to Stampede in real time, allowing you to engage with ticket holders using relevant messaging.
Key Data Points Passed to Stampede
| Field | Description |
|---|---|
| source | Always set to 'ticket-purchased' |
| dataOptIn / emailOptIn / smsOptIn | Based on whether the customer opted in to communications |
| Customer’s email address | |
| first | First name |
| last | Last name (may be null if not provided) |
| phone | Phone number |
| createdAt | Date and time of ticket purchase |
| penny_value | Ticket price in pennies |
| currency | Always 'GBP' |
| serials | Unique ticket serial number(s) |
| tags | Ticket type name (used for segmentation) |
| org_id | Internal organisation ID used for linking accounts |
🔒 Stampede respects customer opt-in preferences. Only customers who opt into communication will be messaged.
Automation Campaigns You Can Run
With DICE ticket data flowing into Stampede, you can trigger powerful automations such as:
- Post-Purchase Confirmation or Hype Emails
Follow up immediately after a ticket is purchased. - Event Reminders
Set reminders a few days or hours before an event. - Upsell Campaigns
Suggest add-ons, upgrades, or merchandise to ticket holders. - Post-Event Feedback or Loyalty Offers
Encourage reviews, social sharing, or rebooking for future events. - Segmentation by Ticket Type
Tailor messaging based on the event or ticket name using thetagsfield.
Using Tags and Ticket Types for Targeting
Every ticket type is passed as a tag, which you can use to segment audiences in Stampede. For example:
- "VIP Entry"
- "General Admission"
- "Early Bird"
This enables campaigns like:
- Sending early access offers to VIP ticket holders
- Notifying GA customers of future upgrades
- Rewarding repeat buyers of a specific event type
🎯 Pro Tip: Combine tags with purchase timing to create dynamic segments like “VIP buyers this month” or “First-time attendees”.