Reconnect with guests who haven’t been back in over a year.
Why This Works
A big gap means you may need a stronger, more personalised offer.
When It’s Triggered
After 12 months without a visit.
How to Set It Up
Trigger: Last Visit > 1 Year.
Segment: 12 Months.
Offer a high-value incentive or personal invite.
Pro Tips
Use a heartfelt tone to show they’re missed.