In this article, you’ll learn how to create custom segments in Stampede to power more personalised and effective marketing campaigns. Whether you want to target birthday guests, loyal customers, or a specific venue, custom segments help you deliver the right message to the right audience.
1. Start by going to Marketing from the left-hand menu on your dashboard.
2. In the Data section, click on Segments to see all the segments you've created before.
3. Click the upside-down caret (^) icon in the top-right corner to access segment options.
4. From the drop down select "From Scratch", you'll be taken to the segment builder screen.
5. Click + Field to specify how your fields will interact.
6. Use the edit icon next to each field or condition to make any necessary adjustments.
Click Add a new field to set your target criteria.
- AND means all criteria must be satisfied.
OR means any one of the criteria qualifies.
For example: Data source = Wi-Fi
7. Once you've finished creating your custom segment, scroll down and click Create.
Your new segment is now set up and ready to help you create more personalised campaigns for your venue!