A workflow in Stampede is a complete automation blueprint that allows you to design and run customer journeys automatically. Think of it as a digital recipe: when a customer does something (like booking a table or connecting to WiFi), the workflow responds with personalised communications and actions without you having to lift a finger.
Why Workflows Matter
Workflows let you:
Automate marketing – e.g., send welcome emails, birthday rewards, or follow-up offers.
Guide the customer journey – nurture loyalty sign-ups, onboard new customers, and re-engage inactive ones.
React instantly – trigger actions when someone books, cancels, leaves a review, or logs into WiFi.
Personalise communication – ensure each customer gets the right message, at the right time, in the right channel.
Key Components of a Workflow
Identity & Setup – Each workflow has a name, status (Draft, Active, Paused, Cancelled), debounce settings (how often a customer can re-enter), and venue targeting. (All venues or specific locations).
Triggers – The starting point. Workflows begin when a condition is met, such as:
A booking is created, completed, or cancelled.
A customer connects to WiFi.
A birthday is coming up.
A loyalty programme signup.
A review is left.
Nodes (Steps) – The building blocks of your workflow:
Action Nodes: send emails, award points, add tags, create support tickets.
Decision Nodes: check conditions like opt-in status, tags, or engagement.
Wait Nodes: pause until a time passes or an event occurs.
End Nodes: mark the success or failure of the journey.
Runs (Journeys) – Each time a workflow is triggered, a run is created – a detailed log of the customer’s path, actions taken, and whether it succeeded or failed.
Segment Imports - Focus on your targeted audiences and continue existing campaigns and newsletters that were set up within the automations.
Benefits of Workflows
Timesaver – Eliminate repetitive tasks.
Boosts Revenue – Nurture leads and encourage repeat visits.
Improves Customer Experience – Provide consistent, timely communications.
Tracks Results – Measure open rates, clicks, conversions, and revenue impact.
✅ In short: Workflows transform customer engagement by turning manual tasks into automated, intelligent journeys – helping you deliver personalised experiences at scale.