A trigger in Stampede is the initial step in a workflow, based on a real guest action like signing into Wi-Fi or an upcoming birthday, that sets marketing responses in motion. Triggers can be easily added and targeted broadly or via imported customer segments. Examples include booking creation, Wi-Fi login, and review submission. Triggers ensure marketing reaches guests at the right moment, improving engagement and effectiveness.
What is a Trigger?
A trigger is the very first step of any workflow. It’s the “spark” that sets everything in motion. In Stampede, a trigger is always based on a real guest action — not just an email click or open. (e.g. The customer has signed into the Wifi or has a birthday upcoming within XX number of days.)
Think of it as your guest saying, “I just did something important”, and your marketing instantly responding.
Adding a trigger
Adding a trigger is as simple as clicking the + button and selecting the trigger best suited for your marketing needs. Triggers are very broad and will look for every individual who meets the criteria. If you want to target your marketing to a more specific audience, you can import and utilise your segments for specialised workflows.
Examples of Triggers in Hospitality
Here are some common guest actions you can use as triggers:
Booking created → Send a confirmation or pre-visit offer.
Booking completed → Ask for a review or add loyalty points.
Wi-Fi login → Send a welcome email.
Birthday coming up → Surprise them with a birthday offer.
Review Created → Thank them or follow up if it’s negative.
Wifi Session Created X time ago → Send a win-back campaign.
Why Triggers Matter
Without a trigger, your marketing is just guesswork. Triggers make sure you’re speaking to guests at the right moment, whether that’s before a visit, after a review, or when they’ve been gone too long.
How to import Segments
If you want to reach a specific target audience from your customer base (e.g. customers who sign up to the newsletter), you can select the option "Segment Imports" to find the customer segment(s) that you want to market to.