In this article, you’ll learn how to create a voucher in Stampede and use it in a marketing email campaign perfect for things like birthday offers or special promotions.We’ll guide you through each step, from creating the voucher to tracking its performance and attaching it to your campaign.
1. Navigate to the Voucher Section
From the left-hand menu, click on Marketing.
Then, under Front of house / Website, select Vouchers.
2. Explore the Voucher Dashboard
Once you land on the Vouchers Dashboard, you'll see an overview of all your voucher campaigns.
Here, you can:
- View active and inactive vouchers.
- Check key details like:
- Voucher Name
- Expiry Date
- Number of redemptions
- Value
- Quickly access Edit options for existing campaigns.
- Monitor voucher performance and status at a glance.
- Click Show 25 / Previous / Next at the bottom to browse through your list.
3. Create a New Voucher
- Click the plus (+) icon in the top-right corner to begin creating a new voucher.
- A pop-up will appear—fill in the following:
- Name – Name of your voucher (e.g. Free Coffee for Birthdays)
- Description – Short explanation of the offer
- Amount – Fixed value (e.g. £10) or percentage (e.g. 20%)
- Expiry Date – When the voucher will expire
- Choose the Voucher Type:
- Cash – e.g. £5 off
- Promotion – e.g. 20% off a birthday meal
- Once done, click Create.
4. Review Voucher Performance
Once created, you'll be redirected to the voucher summary view.
Here, you can:
- See a breakdown of issued codes.
- Track how many vouchers have been:
- Generated
- Redeemed
- Monitor the overall redemption rate
This helps you understand how well your campaign is doing.
5. Add the Voucher to Your Email Campaign
- Head to your campaign builder and start creating a new email.
- When prompted, select the voucher you created earlier to attach it to your campaign.
Now, customers receiving your email will get their unique or general voucher code as part of the message.