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Creating a One-Off Event Using Booking Types

Bianca Schwartz
Updated

In this article, you’ll learn how to create a one-off event using Stampede’s Booking system.This feature is ideal for special occasions such as ticketed evenings, seasonal tastings, pop-up experiences, or community events. This is perfect for ticketed evenings, special tastings, seasonal pop-ups, or family events like “Afternoon Tea with Santa 🎅”.

We’ll walk you through:

  • Setting up an Event Booking Type

  • Making it live with a Special Date

  • Generate a direct booking link to promote across social media, email, or paid campaigns

Event bookings are just like regular bookings for your guests when looking at the front end, but behind the scenes, you have all the tools to track capacity, take deposits, and market directly to attendees.

 

Step 1: Create a Booking Type for the Event (customer-facing)

  1. Start by navigating to the Booking area.
  2. Every event starts with a Booking Type. This defines what guests see when they go to book.

 

Key settings to configure:

  • ✅ Active & available online

  • Name: “Summer Gin Tasting”

  • Emoji & Colour: Add flair (🍸 🎶 🎄)

  • Description: Short, clear event details

  • Party size & duration: Control bookings per table/slot

  • Deposits or charges: Optional for ticketed events

  • Extra info fields: e.g. “Room number” or “Dietary needs”

     

💡 Pro tip: Keep the name and description short and punchy. Think Instagram event post, not essay.

 

Step 2: Use Special Days to Set the Event Date (date setter)

Now, make the event live for the date it’s happening.

  1. Go to Special Days

  2. Click Add Special Date

  3. Configure:

    • ✅ Active & available online

    • Name & Emoji: e.g. “🎅 Christmas Cocktail Night”

    • Date range: The exact day of your event

    • Booking type: Inherit the one you just created

    • Open hours override: Make sure your event duration fits inside service hours

📌 Top Tip: If your event runs 7–9 pm, make sure your open hours cover that window.

 

Step 3: Build Your Booking Link 

Finally, create a direct link so guests can reserve their spots instantly. This will be important if you wish to use one booking type for an event.

  1. Go to Link Builder

  2. Select:

    • Booking Type

    • Date

    • Party size

    • UTM tags (if tracking marketing)

  3. Copy the final URL and share it everywhere — social, email, paid ads.

     

Click here for an Example Booking

 

That’s it!

You’ve now created and published a single event using Stampede. Guests can book in seconds, you can track attendance, and deposits (if used) help secure commitment.

 

Real-Life Scenarios: What customers are doing

Hotels are using one-off event bookings to boost revenue and build community. Here’s what you can achieve:

  • Ticketed Tastings: “Summer Gin Tasting Evening 🍸” — with deposits collected online.

  • Seasonal Nights: “Valentine’s Wine & Dine 💕” or “Christmas Cocktail Night 🎅”.

  • Community Events: Quiz nights, comedy, or live music with trackable bookings.

  • Exclusive Pop-Ups: Chef’s tables, limited menu nights, or rooftop cocktails.

  • Family Fun: “Afternoon Tea with Santa 🎄” or “Easter Egg Hunt 🐣”.

💡 Example: Walworth Castle Events


They showcase just how powerful events can be when bookings are managed digitally, with clear promotion, easy booking, and a packed calendar.

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